People ask me how I handle design for the whole org by myself. The honest answer is that I don't, not really. I have help. It's just not human help.
On any given day I might use AI to generate initial layout concepts, write product copy, build a working prototype, research competitors, or draft a presentation. Things that would've taken a team of four a week, I can get a working version of in a day. It's not the same as having a team. But it's closer than most people think.
The trick isn't using AI for everything. It's knowing where it's good and where it's not. AI is great at first drafts, research, and grunt work. It's bad at taste, prioritization, and knowing when something feels off even though it technically checks every box. That's still my job. I'm the editor, the creative director, and the quality bar, all in one.
It's a weird way to work. But honestly, I kind of love it. There's no waiting for approvals, no design-by-committee, no "can we see three more options." Just me, a clear problem, and every tool I need to solve it fast.